Option 02 · The vibe

Bloom

This direction uses the colours from your butterfly logo most directly - raspberry leads, peach softens it, gold adds warmth. Of the four directions, this is the closest visual match to your existing brand. Warmer in tone than the others, but not childish or overly bright.

Colour palette

Soft Cream
#FFF8F2
Raspberry
#C53A6E
Peach
#F4B8AC
Honey Gold
#E8B765
Navy Ink
#1A3D4D
Berry Deep
#8E1F4A

Typography

Headings
Fraunces · Medium / Italic
You're
welcome here.
AaBbCc 0123 - soulful, distinctive
Body & UI
DM Sans · 400 / 500
Counselling doesn't always look the way people expect. Some weeks we work through something specific. Other weeks we just talk about how the week has been.
AaBbCc 0123 - warm, friendly geometric
Sample hero - what a homepage visit feels like
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